Facebook Ukuba ukhe wacinga ukuba isiqubulo sikaMiller High Life esithi, 'Champagne of Beers,' kuvakala ngathi yi-hipster's hashtag evela kwimbali ye-Instagram ethunyelwe ivela kwindawo eqhekekileyo kwindawo yokuntywila, awuwedwa. Kwilizwe lanamhlanje lobhiya obunobumba obugcweleyo, obunuka kamnandi, abantu abaninzi bahlekisa ngexabiso eliphantsi, ibhiya elula njengoMiller High Life okanye iPBR. Nangona kunjalo, jonga enye kwifoto yeediliya okanye intengiso yebhiya esebhotileni, kwaye unokusiqonda nje isizathu esikwisilogeni.
Xa uMiller High Life waqala ukubonakala, yayinguEva woNyaka oMtsha ka-1903 (nge Umdiliya ). Xa kwaziswa lager okokuqala ngaloo nyaka, ibhiya esezibhotileni yayiqhelekile. Ngokwesiqhelo, ibhiya yayinokuthengwa kuphela kwiithaveni apho zazityiwe khona. Abo banemithi okanye iipali zentsimbi, njengomntu okhule ngokukhawuleza, banokuthenga utywala ukuze bagoduke nabo. Ke ukwaziswa kwebhiya ebhotwe kwiglasi ecacileyo ukubonisa ukucaca kwayo ngokuqinisekileyo yayiyinto entsha.
Iibhotile ezinde ezinde zaze zayilwa zineebhotile zeChampagne. Umnxeba wokugqibela, nangona kunjalo, yayiyi-foil enesitayile egubungele intamo ephezulu kunye nentamo ende-kwakhona, kakhulu njengeebhotile zeChampagne.
Ukuphinda ubhale iMiller High Life kwii-70s
Facebook Ubomi obuphezulu babusathathwa njengemveliso ebutofotofo xa yafunyanwa nguPhilip Morris Cos ngo-1969. Ngo-1970, ibhiya yaphinda yachazwa njengesiselo somntu osebenzayo, ngenxa yomsebenzi kaMcCann-Erikson, iarhente entsha yentengiso yenkampani. Ngenxa yoko, 'ixesha likaMiller' lazalwa. Eli phulo lanceda iMiller High Life ukuba ithengise ukunyuka iphindaphindwe kane kunokuba yayiyiyo ngaphambi kokuphinda kuthethwe.
Kwiminyaka ukusukela kumhla wexesha likaMiller, inkampani iye yafuna iindlela ezahlukeneyo zokuthengisa-enye yazo yayiquka iibhotile zangempela zeChampagne. Kwi-2018, i-Champagne yeBeer yoBomi obuPhezulu inokuthengwa ngeyona ndlela yokwenyani ngeli xesha leeholide, ngokuka Ukutya kunye newayini .
Ikhishi yesihogo iariel malone
Nangona uphawu lume ngeebhotile zalo zemveli ezicacileyo zeglasi (engenzi nto kwincasa esele ibuza), kukho intengiso ekhulayo yeMiller High Life ngokwe Forbes - Abasebenzi beshishini lokutya, kwaye sele beqala ukuhamba ngaphandle kwezi zangqa. Nangona imveliso yangaphambili yobutofotofo ngamanye amaxesha ibuyela kwiingcambu zayo zantlandlolo, ihlala ibonakala ibuya njengesiselo sabasebenzi.
