Xa kufikwa ekutyeni okukhawulezayo, kunzima ukucinga ngobutshaba obubalaseleyo kunoMcDonald xa kuthelekiswa noBurger King. Amatyathanga amabini, awasungula ngoo-1950 ( Ngo-1954 weBK kwaye Ngo-1955 kaMicky Ds ) bezisoloko ziphikisana. Ukusuka kwabo Ukuthengisa iimfazwe zelangatye kwimizi eyahlulwe ngokhetho lweWhipper ngokuchasene neBig Mac, lukhuphiswano oluqala kumashumi eminyaka. Kwaye ngelixa uluhlu ngalunye lwemenyu lucela ukuthelekisa, akukho luthelekiso lunamandla ngakumbi kunaphakathi kweefries zabo zaseFrance.
Kwiminyaka emininzi, UMcDonald's unxibe isithsaba saseFransi . Uphando lwethu lufumanise ukuba ngaphezulu kwe-40% yabantu bayazithanda iifriji zabo kunezinye iifries zokutya okukhawulezayo. Kodwa ngaba eso sithsaba saseFransi sifanelwe? Nokuba kwakudala, ngaba ikhonkco lihlala lilifanele?
Kwaye owona mbuzo ubaluleke kakhulu: Ngaba uKumkani waseBurger ukulungele ukubhukuqa uRonald?
Sigqibe kwelokuba kufuneka sazi kube kanye nokuba iBurger King okanye iMcDonald's ineefries zaseFrance ezingcono. Kwaye oko sikufumanisileyo kungakothusa.
Iifries zikaMcDonald zibhetele ngokwembali kwaye zezona zinto zidumileyo kwimenyu
Umkhombe Amanqanaba eMcDonald's fries yeyona nto yesithathu yokutya okukhawulezayo eMelika kunye Sicinga ukuba yindawo efanelekileyo , enkosi ngokuyinxalenye kwinyama yabo yenkomo kunye neetyuwa zetyuwa kunye neswekile. Nditsho noMalcolm Gladwell, umbhali kunye nomgcini wepodcast Imbali yoHlaziyo , utshilo kudliwanondlebe , 'Xa ndandikwishumi elivisayo kwaye bendihlala ndisiya eMcDonald ngalo lonke ixesha, bendiye khona ngenxa yefry.'
UGladwell uphawula ukuba noRay Kroc, owavula ilungelo lokuqala likaMcDonald kwii-50s emva kokundwendwela indawo yokuqala yokutya eMcDonald's eSan Bernardino, wayekhathalele ngakumbi iifriji zabazalwana kuneburger.
'Iifries zezona zimphazamisileyo, utshilo uGladwell. 'Watsaleleka koku - koko kwakusenziwa ngabazalwana bakaMcDonald kuba babeyifumene imfihlo yefry.'
Zilungile, abantu bazama ukuziphinda ekhaya
Uyazi into yokutya okukhawulezayo ilungile xa abantu befuna ukuyenza ekhaya-emva kwayo yonke loo nto, uku-odola kwindawo yokutyela kuhlala kuthathwa njengeyona nto ibalulekileyo kukutya okukhawulezayo! Senze kanye loo nto ngeyethu I-recipe ye-french recipe ye-copycat McDonald , Ukuxhomekeka kwiifriji ezinqabileyo (njengeMickey D's), ngokungafaniyo neyokuqala - fumana le - ihlanjelwe kwibhafu yobisi lwe-soy, umgubo wokubhaka, kunye nemfuyo yenkomo.
Ewe siyayifumana-inokuba iyavakala ukuba ayiqhelekanga. Kodwa lo mxube ulinganisa incasa ye Amafutha enkomo yenkomo asetyenziselwa ukwenza ii-fries ezaziwayo . Kwaye abavavanyi bethu bokungcamla iresiphi abawuchazi umahluko. Ngoku lo ngumqondiso weresiphi yekopi elungileyo. Ngapha koko, babebathanda, okusebenza nje ukukhulisa igama likaMcDonald ngeefries ezikhethekileyo zaseFrance nangaphezulu.
Iifries zeBurger King zinegama elibi
Ngokuchasene nodumo lwegolide lweefries kwiiGolide zeArches, iiFries zeBurger King azikaze zilonwabele olo dumo. Ii-BK zinegama lokuba ziyadika, zine-soggy, kwaye aziphantse zibe ngathi zi-crispy okanye zinencasa njengefry kwezona zimbangi zazo zinkulu.
Wonke umntu usuka Abasebenzisi be-Twitter kubavavanyi abakwi-Intanethi bahlala bejikijela izithuko kwezi fries zithobekileyo, kunye nomvavanyi omnye Ingxowa yeTiger bebanga ukuba 'banambitha njengerabha' kunye nenye Quora iqinisekisa ukuba iBurger King ilungile ngokuhambisa iifriji ezisemgangathweni.
Andiqondi ukuba uBurger King ukhathala kakhulu ngomfanekiso wabo kwezi ntsuku. Akukho mntu uqhuba inqanawa, banelisekile kukuntywila emanzini, 'ubhala umvavanyi uMartin Bayer. 'Basondela kumgangatho wefry ngenqanaba elifanayo lomdla.'
Intsomi yokutya okukhawulezayo uKeith Habersberger wasabela kwiifries nge-ho-hum mindset efanayo xa wayejonga ikhonkco lakhe UKeith utya yonke into kwisiqendu seBurger King .
IBurger King inembali yokuntywila kwiresiphi yayo yefry
Ngokungafaniyo noMcDonald's, esele ihleli inyanisekile kwiresiphi yayo yefry (ngaphandle konyaka ka-1992- kodwa sizakufika kowesibini), uBurger King ebesele ecofa iresiphi yakhe yeminyaka. Ngo-1998, oko uqengqe ifry egutyungelwe kwibatter esekwe kwiitapile Oko kwakuthetha ukuba kugcine kushushu ixesha elide, kwaye ngo-2011, kunjalo Iphehlelele ifry engqindilili Ukuqhayisa isodium encinci kunye nokwaleka okutsha okuyilelwe ukuba, kwakhona, kubancede bahlale beshushu, kodwa kunye nokubenza babe crispier. Ngo-2013, ikhonkco latshintsha kwakhona, ukumilisela ifry enempilo ngeekhalori ezimbalwa kunye namafutha amancinci kumzamo wokubuyisa izidlo 'eziphelelwe lixesha'.
UChristina Wilson Ikhitshi lesihogo
Kodwa ngaphandle kwalo lonke olu tshintsho kunye neemveliso ezintsha, asinako ukunceda kodwa sizive ngathi ukuba i-BK igcina ukungcungcutheka ngeefry zayo, kungenxa yokuba kukho into engalunganga kuzo. Kwaye akubonakali ngathi nayiphi na kwezi mveliso zintsha sele zilungile iingxaki ezikhoyo.
Iifries zeBurger King zine-gimmicky
Ukuqhubeka kweendlela ezintsha kunye neziphucukileyo kwiifrithi zayo zaseFrance ayizizo kuphela iindlela zokuba uBurger King afumane ubukrelekrele ngecala lakhe elidumileyo. Ukutyhubela iminyaka, ikhonkco latsale iziqwenga ezinje ngokukhupha Qheke-kuphela i-burger (kwiimarike zaseNew Zealand kuphela), ubugcisa Iifry sundaes eSingapore. Singacinga ukuba zonke ezi ibe yimizamo yokufumana udumo. Kodwa ukuba kuya kufuneka utsale ezi ntlobo ze-stunts ukuze abantu bathethe ngeefries zakho, ke ... mhlawumbi azizizo kangako?
IBurger King iye yatsala ezinye iifriji zesisa ezifanelekileyo ukuba zichazwe, nangona kunjalo, kubandakanya nokunikezela ngeetapile zasimahla eFrance ukuxhasa amafama ngexesha lobhubhane. Abamkeli kuya kufuneka bazenzele ii-fries ngokwabo, kodwa intliziyo yenkampani yayikwindawo elungileyo.
Okwangoku, ekupheleni kosuku, iigimmick azenzeli ii-ho-hum fries, kwaye zonke iintsimbi kunye neempempe aziphazamisi abathengi kwinyani: Iifries ze-BK azikho kangako.
Kodwa iiFries zikaMcDonald azilunganga njengoko bezisakuba njalo
Ngelixa iifries ze-BK ngokwembali bezimbi kakhulu kunezo zikaMcDonald's, kuyacaca ukuba iiFries zikaMcDonald aziphantse zilunge njengakuqala ... kwaye ayisiyiyo nje into yokuthetha. Phantsi koxinzelelo oluvela kubameli abaphilayo, UMcDonald utshintshe iresiphi yakhe yesiFrentshi kwifry Ngo-1992 , Ukutshintsha i-beefowow ngokwesiqhelo isetyenziselwa ukuqhotsa iifry ngeoyile yemifuno kunye 'nokunambitheka kwenkomo,' ukuzama ukunciphisa umxholo wecholesterol. (Nangona ngoku sikwazi ukutshintsha ayisiyonto isempilweni kwaye inokuba mbi kuwe .)
UGladwell walilela olu tshintsho kweyakhe Udliwanondlebe noRinger , Eqaphela ukuba ngelixa uRay Kroc ebanga ukuba akaze atshintshe iresiphi yaseFransi yokuba abazalwana bakaMcDonald bayigqibelele kwindawo yabo yokutyela yaseSan Bernardino kwiminyaka yoo-1950, enyanisweni wenza okwahlukileyo.
Uthi kwimbali yakhe, iifries ziza kuba yingcwele, 'kusho uGladwell. Kwaye kwenzeka ntoni? Uyijijile. Kwiminyaka engamashumi amane kamva, wayitshintsha iresiphi. '
Iifries zikaMcDonald azikho vegan, kodwa zii-BK's
Ukutyhubela iminyaka, ngelixa uBurger King eguqule iresiphi yayo yaseFransi kaninzi, inye into ihleli injalo: Ngokungafaniyo noMcDonald's, iifries zaseFrance eBurger King kwaye bezisoloko zingumthambo. Ngapha koko, iifries zayo zaseFrance ngoku zijoyina uluhlu olukhulayo lwe Iminikelo ye vegan eBurger King , kubandakanya i Umntu ongenakwenzeka yenziwe nge Inyama engenakwenzeka kwizityalo .
Ukusukela ngo-1992, i-fries kaMcDonald ibiyimifuno: Inyongo yenkomo esetyenzisiweyo kubo yokulinganisa incasa yenyama ende esele ishiywe ayenzelwanga nyama yenkomo konke konke, kodwa sisiphumo sobisi. Ukanti inyani isala kukuba ezi fries azikho vegan kunye neBurger King's. Le isenokungabi yindawo yokuthengisa kubo bonke iidiners, kodwa ngokuqinisekileyo abanye baya kuyibona njengeyona nto iphambili yokudibanisa iqela le-BK kwaye bakhethe iifry zayo ezisekwe kwizityalo kwixa elizayo.
Iifries zikaMcDonald zineekhemikhali
Namhlanje, iiFries zikaMcDonald azigcini nje ngokuqhotswa kwioyile yemifuno; nabo iqulethe izithako ezingama-20 , kubandakanya ezinye ezingenakulinganiswa ezifana ne-sodium acid pyrophosphate kunye ne-dimethylpolysiloxane. Kwaye ngelixa kungekho mntu ubanga ukuba iiFries zikaMcDonald 'zazingokwemvelo' xa zazifakwe kwinkomo yenkomo, kuyacaca ukuba zonke ezi zongezo zingenza umahluko ngokwencasa.
Nangona inokuba inxulumene neoyile yakudala yefryer kunezi zongezo, nini Ngaphakathi xa uthelekisa iiFries zaseMcDonald zaseFrance kunye nezo zivela kwamanye amakhonkco okutya okukhawulezayo, abahloli bafumanise ukuba abo baphuma kwiarches yeGolide babenemichiza 'engathandekiyo'. Kuyadanisa oko, ngakumbi iifriji zaseFrance ezikonwabeleyo ukuba nedumela elide kangaka.
Kodwa ngaba oko kuthetha ukuba iifries zikaMcDonald ziyaphela? Ngelixa iiFries zikaMcDonald ibizezona zithandwa kukutya okukhawulezayo kushishino amashumi eminyaka, lixesha lokuba uRonald McDonald ehle eqongeni kwaye adlulise isithsaba sakhe saseFransi esiya kukumkani omtsha edolophini?
Ngoku ukuba uyazazi iinkcukacha, umbuzo wokuba zeziphi iifries zenkampani ezingcono ngokwenyani- iMcDonalds vs Burger King - ixhomekeke kuwe.
