Amaqhinga kaMcDonald Okuba Uwe Ngalo Lonke Ixesha

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UMcDonald

Ukususela ngo-1940, McDonald's uye waqonda kwi-psyche yethu ehlangeneyo ngendlela yonke enye inkampani yokutya okukhawulezayo enokuphupha ngayo. Nokuba uyayithanda okanye awuyithandi (kwaye nokuba ilungile okanye ayilunganga), akunakuphikwa ukuba xa kufikwa kwintengiso, intengiso, kunye nenkcubeko yokutya ngokubanzi, iMcDonald's inamandla amakhulu kunye nefuthe kwihlabathi liphela.

Yintoni malunga neli khonkco likhona kuyo yonke loo ndawo kunye neearches ezityheli eziye zabamba enye yezona mfuno zethu zisisiseko, uninzi lweemfuno zabantu? Ngawaphi amaqhinga kunye namaqhinga asetyenziswa nguMcDonald ukugcina ulawulo lwalo kwizisu zethu, iinkumbulo zethu, kunye neepokotho? Nangona umyinge wetyuwa, iswekile, kunye namafutha ungonzakalisi, kukho okungakumbi kunongcamlo lweMcNuggets kunye neeBig Macs ezisigcina sibuyele ngakumbi. Kunye nokuninzi. Kunye nokuninzi. Nazi iicebo zikaMcDonald owa ngazo lonke ixesha.

Icebo lokufihla oopopayi likaMcDonald

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Amehlo abantu atsala intshukumo, kwaye uMcDonald's uyisebenzisa kakuhle intengiso yabo 'ngeendlela ezifihlakeleyo.' Ngokusebenzisa iintshukumo ezincinci, bayakwazi ukuhambisa ingqalelo yabathengi kude nexabiso eliphantsi, izinto eziqhelekileyo kunye nezinto ezibiza kakhulu, ezintsha, ngokwe Ukubukwa kweNtengiso . Oku kunceda ukulwa nento eyaziwa ngokuba yi 'status quo bias' apho abathengi bafuna kuphela ukufumana ukuthanda kwabo kwakudala, njenge-Double Cheeseburger okanye iFayile-O-Fish.



Ezi ntlobo zoopopayi zincinci kakhulu ukuba ungaphoswa lula. Ngamanye amaxesha kukuqaqanjiswa nje kwegama okanye ukujikeleza kwesihloko sento yemenyu entsha. Awuyi kubona oopopayi kungekuphela kwii-kiosks, kodwa nakwimiboniso yedijithali kunye neemenyu ekuphumeni. Isizathu sokuba sisebenze kukuba amehlo ethu enzelwe ukulandelela utshintsho kumbala, isantya, okanye imilo. Ngoku ka Uqoqosho lweNdlela yokuziphatha , Oku kukusinceda sibone ingozi endle- okanye, uyazi, iimveliso zikaMcDonald's sifuna ukuba sizithenge.

Ukongeza, ngokunyanzela ukuhambisa amehlo ethu ngakwimiboniso yedijithali, iMcDonald's ikwacofa uluhlu olubanzi lwezinto onokukhetha kuzo kwimemori yethu yexesha elifutshane. Ngokhetho oluninzi onokukhetha kulo, kunokwenzeka ukuba abathengi baphambukele kwindlela yesiqhelo Umyalelo ngento eyahlukileyo kunye nexabiso.

Impilo kaMcDonald halo iqhinga

UMcDonald

Masijongane nayo: Ababaninzi abantu abaya eMcDonald's ukuze batye ukutya okunempilo. Sonke siyazi ukuba inxenye yento eyenza ukuba iMcDonald ibe mnandi kakhulu kukucutshungulwa kwayo okuninzi, okunetyiwa njengokutya. Kodwa njengoko abathengi benolwazi ngakumbi malunga nokufumana ukutya kunye nesondlo, uMcDonald's kuye kwanyanzeleka ukuba alwe netyala lomthengi elivela kukutya. Ukutya okukhawulezayo , Ngelixa usikhohlisayo ukuba sibe nomkhwa wokungazithembi ekukhetheni ukutya.

ukutya okupheleleyo kweeshizi

Ngesizathu esithile, uphando lubonakalisile ukuba kubandakanya ukhetho olusempilweni kwimenyu kunokukhuthaza abathengi ukuba bathenge ngakumbi ayinampilo izinto, Uqoqosho lweNdlela yokuziphatha ixelwe. Nokuba ngumfanekiso wesaladi elula okanye ibhotile yamanzi ngasemva kweBurger kaMcDonald inokunika umbono opheleleyo wendawo yokutyela 'esempilweni', ukunciphisa ityala, kunye nokubangela utyekelo lokuzonwabisa. Ngoku ka Ukucoca , konke kukukhohlisa nje. Ukutya akunampilo kwaye ukutya okuninzi akuzi nesaladi okanye amanzi- kodwa kuyasebenza.

Abantu banzima. Njengoko kuchaziwe ngu Ukubukwa kweNtengiso , ngelixa ubuchopho bethu bunokuthi 'oku akunampilo kwaye akulunganga kum,' izenzo zethu ziphikisana ngokuthe ngqo neengcinga zethu. Endaweni yoku-odola isaladi eboniswe kwiscreen, uyalela i-Double Quarter Pounder ngeTshizi. Ngefry enkulu. Kwaye ukuxuba ubisi. Kwaye uMcDonald's uyazi ukuba uyakuyenza le nto.

Icebo lokubeka umfanekiso kaMcDonald

UMcDonald

Ngelixa usenokucinga ngeMcDonald's njengendawo yokutyela enamacandelo ahlukeneyo-kukho indawo yokutyela, uku-odola iivenkilana, ukuphuma, ukuqhuba-njalo, njl. Babona zonke iindonga, i-nook, kunye ne-cranny njengentengiso yezindlu. Xa kufikwa ekusebenziseni imifanekiso kuluncedo lwabo, iMcDonald's imalunga nendawo, indawo, indawo.

Eyona ndlela icacileyo uMcDonald's ayisebenzisa ngobuchule yokubeka imifanekiso emihle kungenxa yento ebizwa ngokuba 'sisigqibo sokumisa.' Uphando lubonisa ukuba xa bejongana nokukhetha, abantu banokukhetha into yokuqala abayinikiweyo. Nokuba kwindawo yokutya, abantu baya kuhlala begcwalisa ipleyiti yabo ngezinto ezintathu zokuqala abazibonayo, ngokwe Uqoqosho lweNdlela yokuziphatha .

UMcDonald's uyisebenzisa kakuhle le psychology ngokubeka iifoto zezinto abazenzileyo Ndifuna uza kuthenga kanye emnyango. Phambi kokuba uyenze kwimenyu, bazama ukukuchaphazela ukuba uthenge into enomvuzo kunale yesiqhelo. Ixesha elide, yayiziIresiphi zabo eziTyikityiweyo ezityikityiweyo, kodwa eneneni yiyo nantoni na edibanisayo ezama ukutyhala ngexesha elinikiweyo, Ukubukwa kweNtengiso ucacisile.

Ibhodi yemenyu kaMcDonald iqhinga

UMcDonald Ifoto nguDavid Paul Morris / Getty Izithombe

Ibhodi yemenyu ekhethiweyo ngumzekelo weendlela ezahlukeneyo zentengiso kaMcDonald zidityanisiwe, kodwa kwinqanaba elincinci. Ibhodi yemenyu ayilohlu nje olungenatyala kuzo zonke izinto zikaMcDonald onokuzilindela, kodwa kunoko ngumzamo wokugqibela wenkampani ukuphembelela ekuthathweni kwezigqibo.

Njengakwiikhiyoski, iibhodi zemenyu ziya kusebenzisa oopopayi abangacacanga ukuzoba amehlo omthengi kuyo yonke ibhodi nakwizinto ezithile, oko ke kuchaphazele umthengi ukuba aziqwalasele ngakumbi izinto. Kwaye, kufana nokubekwa kweefoto ezithile kwiindawo ezithile kwindawo yokutyela, iMcDonald's ikwanikezela ngeepesenti ezithile zebhodi yayo yemenyu kwiintlobo ezithile zezinto, ngokwe Ukucoca .

Ngelixa ihambhega isenokungathathi umgca kwimenyu, into entsha okanye ebiza kakhulu inokuthatha ikota okanye ngaphezulu kwebhodi- kwaye ibandakanye nomfanekiso. Uninzi lwe 'menyu' ke ngoko ayisiyiyo eyona menyu, kodwa yindawo yentengiso. Oku kuxhamla kwimenyu yokuthengisa izindlu nomhlaba kungoko kunzima ukufumana ezakudala kwaye kulula ukufumana 'izivumelwano' okanye izinto ezintsha ezenza ukuba uchithe imali ngokubanzi. Yonke le nto ihla ngokwaphula abathengi kwiindlela zabo zemenyu zexabiso.

Amaxabiso kaMcDonald awakhohlisi

UMcDonald

Ngelixa uMcDonald's angakhawuleza ukuqaqambisa amaxabiso ezivumelwano ezithile, akunakulindeleka ukuba ubone elona xabiso lezona zinto zininzi kwinto yokuthengisa. Konke oku kuyinjongo enenjongo yokunciphisa iintlungu zengqondo zokutya ngaphandle nokuchitha imali. Ngoku ka Uqoqosho lweNdlela yokuziphatha , abathengi bathanda ukukhathalela ngakumbi malunga nemali elahlekileyo kuneempahla abazifumanayo ngokutshintshiselana. Ke nokuba uthenge into ubuyifuna ngenene, ingqondo yakho iya kuhlala ijolise kwimali ekufuneka uyihlawule. Abantu, akunjalo?

Intengiso kaMcDonald iqinisekisa ukuba sicinga kuphela ngovuyo lokuthenga ukutya, hayi iintlungu zokuchitha imali. Kungenxa yoko le nto phantse kungakhankanywa xabiso kuyo nayiphi na imifanekiso. Nakuphi na ukukhankanywa kokuchitha imali, nangona kunjalo, kufakwa kwimeko yemali ongayo konga ukutshintshiselana ngeempahla ezimnandi oza kuzifumana. Ayisiyongozi ukuba iseti eyaziwayo kakhulu yezinto zikaMcDonald yiMenyu yeDola (ngoku ebizwa Imenyu eyi- $ 1 $ 2 $ 3 ), Ababuya nayo kwakhona kwaye kwakhona.

Amaqhinga kaMcDonald aphantsi (kwaye abiza kakhulu)

UMcDonald UJustin Sullivan / Getty Izithombe

UMcDonald's uyayazi indlela yokusebenzisa ukhuphiswano kwinzuzo yalo kwaye iMenyu yeDolawe idlala indima kolu khuphiswano, ngaphakathi nangaphandle. I-McDonald's isebenzisa amaxabiso okubambelela ekudaleni iimpendulo kwiimvakalelo ezahlukeneyo izinto zemenyu . Ngokubeka, yithi, Imenyu yeDola okanye ezingabizi kakhulu, izinto zemenyu zakudala ngokuchasene nemigca emitsha, ingqokelela, okanye izinto zoshicilelo ezinomda, uMcDonald's uyakwazi ukulawula indlela esiziphatha ngayo.

Umzekelo, kwiminyaka nje embalwa edlulileyo, uMcDonald's wayiphinda kwakhona iMenyu yeDola ngelixa kwangaxeshanye etyhala izinto zayo ezityikityiweyo ezazothukile, ziyothusa! - ebiza kakhulu. Imvakalelo ngokubanzi yayikukuba iMcDonald's yayiza kubiza kakhulu kwaye, ngenxa yoko, izinto zesiko zabonakala zingabizi. Oku kuphembelele abantu ukuba bangathengi kuphela izinto zesintu kodwa bakhethe ukuphuculwa kwesayizi okanye ukongezwa, Ukucoca eneenkcukacha.

Ngoku ka Uqoqosho lweNdlela yokuziphatha , UMcDonald's wayetshintsha umbono wethu kwaye, ngalo lonke elixesha, sasicinga ukuba sifumana 'isivumelwano.' Oko kwathiwa, uMcDonald's angaya ngenye indlela kwaye atshintshe indawo yokutyela iphelele ekubeni ibiza ixabiso eliphantsi, abathi bayenza xa bebuyisa imenyu yeDola njengeMenyu eyi- $ 1 $ 2 $ 3. Ngoku ka Ushishino ngaphakathi , oku kudala ukwanda kwintengiso njengoko abathengi bethelekisa iMcDonald's nezinye iinkampani zokutya okukhawulezayo kwaye babona yonke indawo yokutyela njengeyona ndlela inexabiso eliphantsi.

Icebo likaMcDonald lokulwa intlalontle

UMcDonald Ifoto nguS3studio / Getty Izithombe

Usuku McDonald's iivenkilana zivelise ukukhanya kwazo okungenazintsholongwane kwihlabathi yayilixesha uMcDonald azithanda ngalo kwisizukulwana sabantu abakhulele kwizikrini. Ngoku ka Ukucoca , ii-kiosks zithandwa ngakumbi kwizigidi zeminyaka kuba zinciphisa uxinzelelo lokunxibelelana kwezentlalo. Banika abathengi nolawulo ngakumbi kwii-odolo zabo kwaye babavumela ukuba bathathe izigqibo ngexesha labo, ngaphandle koxinzelelo oluvela kwi-cashier okanye kwabanye abathengi emgceni.

Ngamanye amagama, iivenkile zikaMcDonald ziyinxalenye yefilosofi enkulu yokuphelisa iintlungu zengqondo kulungelelwaniso kunye namava okutya. Oku kwenza ukuba abantu babe nokungena kwindawo yokutyela kwasekuqaleni. Ngee-kiosks, abathengi banokuhlala beziva bekhululekile. Baziva ngathi banokuthi baphonononge imenyu kwaye benze ukhetho olwenzelwe umntu ngakumbi. Kuba bengaziva begwetywa ngomnye umntu, banetyala elincinci- kwaye oku kuhlala kwenza abantu ba-odole ukutya ngakumbi okanye bazive bhetele malunga nokuphuculwa kunye nezongezo.

Icebo lokuhlela imenyu kaMcDonald

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Imemori sisixhobo esinamandla sokulawula indlela yokuziphatha komntu. Njengabantu, sineentlobo ezahlukeneyo zememori, njengememori yexesha elifutshane kunye nexesha elide. Kwaye uMcDonald uzama ukusebenzisa zombini iifom kwintengiso yakhe. Ngelixa eyona ndlela icace gca yokutya okukhawulezayo oku ikwenza nge-nostalgia, ikwasebenzisa nemida yethu kwimemori yexesha elincinci ukuphembelela izigqibo zokuthenga.

Inkumbulo yethu yokusebenza yeyona ikhawulezayo kwimemori yethu yexesha elifutshane, esiyisebenzisa ngelixa sisenza eminye imisebenzi, kwaye iyinxalenye yokufunda ulwazi olutsha. Nangona kunjalo, elowo kuthi unokugcina kuphela inani eliqingqiweyo lolwazi kwimemori yokusebenza, ityhilwe Ngokulula Psychology . Elo xabiso lijikeleze izinto ezisixhenxe , esinokuthi, sixhenxe imenyu izinto kwindawo edibeneyo yokutya esikuthandayo.

Umdlalo kaMcDonald ngememori yethu yokusebenza ngokwamaqela ezinto zemenyu kwiiseti ezintandathu okanye ezisixhenxe. Ngokwenza oku, bayakwazi ukugxininisa izinto ezithile zemenyu kwimemori yethu. Umzekelo, ukuba uMickey D ufuna ukutyhala umgca omtsha weemveliso, ikhonkco linokwahlula imenyu ukuze iqela ngalinye linento enye okanye ezimbini zesintu kunye nezinto ezine okanye ezintlanu ezintsha. Oku kungonyusa amathuba okuba umntu athabathe into entsha, ngexabiso, ngokwe Uqoqosho lweNdlela yokuziphatha .

iginye umngxuma wecherry

Icebo lokuhlela iqela likaMcDonald

Abathathu uMcDonald

Abantu bayazithanda iipateni kunye namaqela, ngakumbi lawo mathathu. Cinga: Iigolide kunye neebhere ezintathu , Izitofu ezintathu , njl njl, njl. I-McDonald's ikwasebenzisa oku kuphindaphinda okulula ukwandisa umdla kwiimveliso zayo. Akuqhelekanga ukubona imifanekiso yabo yokukhuthaza iqukethe i-burgers ezintathu ngokulandelana, ezintathu eziphantse zifana neesunda ngokulandelelana, okanye ezintathu zobisi ezahlukeneyo ezinemibala emgceni.

Umzekelo, umva xa uMcDonald's wayekhuthaza kakhulu ukuqokelelwa koTyikityo lwabo, babenee-burger ezintathu ezifanayo ezifanayo 'ezazisoloko ziboniswa kunye, Uqoqosho lweNdlela yokuziphatha kutyhilwe. Ezi yayizi-Classic, i-Spicy, kunye ne-BBQ. Kwaye, xa babephakamisa kwakhona ikota yePounder ngo-2019, uMcDonald wayiveza njengenye yezintathu: Quarter Pounder Bacon, Quarter Pounder Deluxe, kunye neQuarter Pounder neTshizi. Kwakhona, intle kakhulu iburger efanayo, itshintshiwe nje kancinane kangaka ukwenza uluhlu lwezinto ezintathu. Kwi-2020, ikhonkco lokutya okukhawulezayo lenze oku nge-Big Mac, ukuyibuyisela kwakhona ukuze ithengiswe ecaleni kwe Iphindwe kabini iMac kwaye iMac encinci . Nabani na omnye umntu ofumana ukungcangcazela 'ngokuchanekileyo'?

Itafile kaMcDonald yokukhohlisa inkonzo

UMcDonald UChristopher Jue / Getty Izithombe

Kwixesha elidlulileyo, bekukho iivenkile zokutya ezikhawulezayo kunye neevenkile zokutyela. Ubukhe wangena kwisidlo esikhawulezayo, esinexabiso eliphantsi, kunye nenkonzo epheleleyo, pricier, amava okuhlala phantsi. Kwakungekho ndawo apho unokuphuma unxibe iibhulukhwe, kodwa ke uziphathe ngokuhombisa okuhle, ukutya okumgangatho ophezulu, kunye nenkonzo ekhawulezayo kodwa enobuhlobo. Khangela indlela yokutyela ekhawulezileyo, apho izidlo zinokufumana khona zonke. Kule mihla, iindawo zokutyela zihlala phantsi zinokuphumla kancinci kwaye zisebenzise umgca wendibano kunye namalungu okutya okukhawulezayo anokongeza kwinto entle.

UMcDonald utsibe kule bandwagon, yiyo loo nto iMcCafe. Ukongeza, uMcDonalds naye waqala ngokunikezela ngenkonzo yetafile, apho abathengi banokukhetha ukucela ukuba umqeshwa kaMcDonald azise iodolo yakhe kwiitafile zabo. Ngentshukumo yokuyila, iMcDonald's yakwazi ukuhlaziya igama layo, ibonakala ilungele abathengi kunye noluntu. Endaweni yokuhamba ngendlela yokunciphisa iindleko kunye nokunciphisa abasebenzi, iMcDonald ibuyiselwe kwinkonzo yayo, umfanekiso wayo, nangokongezwa, ukuthengisa kwayo, ngokwe Uqoqosho lweNdlela yokuziphatha .

Ixesha lokulinda likaMcDonald

UMcDonald Iifoto zika-Oli Scarff / i-Getty

Abantu zizidalwa ezingenamonde, ngakumbi xa kufikwa ekutyeni kwaye ngakumbi nangakumbi ukuba sikhethe ngokukhawuleza ukusekwa kokutya. Asifuni kulinda. UMcDonald's uhlala ethembisa ukusondla ngokukhawuleza kunaye wonke umntu kwaye njengoko iteknoloji iphucula, sihlala silindele ukuba uMcDonald's aqhubeke. Kwilizwe lokuhanjiswa kweentsuku ezimbini kunye nokusasaza kwangoko, ukulinda ngaphezulu kwemizuzu emihlanu zeburger kubonakala kuyinto entle.

Ke ngoko, abakwaMcDonald's kufuneka basiqinisekise ukuba asilindelanga ukutya kwethu. Enye indlela abenza ngayo oku kukophula imigca. Indlela esebenza ngayo ingqondo yomntu, ukulinda kumgca omnye kangangemizuzu elishumi uziva ixesha elide kwaye ucaphukisa kunokulinda kwimigca emibini eyahlukeneyo imizuzu emihlanu inye. Ngoku ka Uqoqosho lweNdlela yokuziphatha , ukwahluka kunye nokuhamba usuka kwenye indawo uye kwenye kusinceda ukuba siphule ixesha entlokweni yethu kwaye sinike inkohliso yexesha elincinci elichithwe kulindiwe.

Kungenxa yoko le nto iMcDonalds ingekho kuphela kwiindawo ezimbini zoku-odola (i-kiosk kunye nesiko) ekunokukhethwa kuzo, ikwanecandelo elahlukileyo elizinikele ngokukodwa ekukhetheni ukutya. Ayisiyiyo loo nto kuphela, kodwa ukwaphula inkqubo ngokwenyani yenza ikhawuleza, kuba iserver inoxanduva lokujongana nexesha. Okokugqibela, elinye iqhinga elisetyenziswa nguMcDonald ukunciphisa ixesha lokulinda kukukhupha amanani. Ukwazi ngqo ukuba kufuneka silinde ixesha elingakanani kusenza sibe nomonde ngakumbi.

Abathengi bakaMcDonald banamaqhinga kwimikhono yabo

Isoseji iqanda uMcMuffin UJustin Sullivan / Getty Izithombe

Nangona McDonald's sele ifikeleleke kakhulu, uninzi lweesandwich zayo ezidumileyo kunye neeburger zinokwenziwa ngezongezo nangamacala ngeendleko ezingabizi. Owona mzekelo uqhelekileyo ukhankanyiweyo yi-Sausage Egg McMuffin. Ngoku-odola iSuffage Muffin ngeqanda elongeziweyo, ungazigcina ngokwedola. Kukwakhona ukhetho loku-odola 'i-muffin eneqanda kunye netshizi' kunaseburhulumenteni Iqanda uMcMuffin . Kwaye ukuba ubufuna ngokwenene, ungongeza icala lesausage kuyo, kwakhona, wenze i-bootleg Sausage Egg McMuffin, Yitya Oku, Hayi Oko! ixelwe.

Kukho ukhetho loku-odola Ukutya okuNwabileyo emva koko uyiphucula ibe sisixa sabantu abadala (ngamanye amagama, ukufumana iphindwe kabini Qhotsa / drink) ukugcina iirandi ezimbalwa. Ngokubanzi, nangona kunjalo, kunokuba kungafanelekanga ukuba ube nengxaki kunye nokungonwabi kuni nobabini kunye nocashier ukwahlula into etyikityiweyo kumacandelo ayo. Njengomthengi, ezi dola zibini kufanelekile ukuba kube lula kunye nexesha eligciniweyo, kodwa kuMcDonald's, ezo mali zongezelelekileyo zidibanisa yonke ibhakoni yesidlo sakusasa.

Icebo lokusebenza kwesoftware kaMcDonald

UMcDonald Ifoto nguS3studio / Getty Izithombe

I-McDonald's ihlale ihlaziye iteknoloji yeselula. Enkosi kusetyenziso lukaMcDonald, abathengi banoku-odola ngaphambi kwexesha kwaye 'bangene' ukuhlawula ngaphambi kokufumana iiodolo zabo. Insiza 'yenza amava ngokukhawuleza ngokukhawuleza ngokususa umzuzu woku-odola kumava okugcina,' Uqoqosho lweNdlela yokuziphatha ucacisile. Ikwonyusa imeko yolawulo lwabathengi ngaphezulu kwamava abo. Kubantu abaninzi abafuna ukunciphisa ukusebenzisana nomntu, olu lukhetho olukhulu.

Kwabo bafuna unxibelelwano oluncinci kwaye ngakumbi 'inkonzo,' i-curbside pickup, efumaneka kwi-app, yongeza intuthuzelo. Insiza ikwasebenzisa i-drive-thru. Konke okufuneka ukwenze kukuxelela isithethi ikhowudi yakho ekhethekileyo kwaye ukutya kwakho kuya kukulungela. Ngeendlela ezininzi, iapps ithatha nje utshintsho oluninzi lwala maxesha olwenziwe nguMcDonald kwinkonzo yayo kwaye yabadibanisa kwifomathi abathengi abonwabileyo, McDonald's ityhilwe kwindawo yayo.

Icebo lokuthatha uMcDonald

UMcDonald UJoseph Okpako / Getty Izithombe

Ngokuphindaphindiweyo, iMcDonald's ibonakalisile ukuba ngamaxesha oxinzelelo, isithukuthezi, okanye impumelelo encinci, ukulungeleka enkulu ukuqwalaselwa malunga nokutya. Ezinye zeendawo zikaMcDonald zinikezela nangokuhanjiswa, okwenza ukutya kube lula kakhulu. Ukucinga ukuba izuza njani loo nto kaMcDonald's? Njengoko sele usazi, ukuthatha kunokukhula ngokukhawuleza ukusuka kunyango olwenziwa ngamanye amaxesha ukuya kumkhuba weeveki ezimbini okanye weveki.

Oku kukonyusa ukuba sihlala simdibanisa kangakanani uMcDonald's nezidlo zethu zemihla ngemihla, ngokwe Uqoqosho lweNdlela yokuziphatha . Ngelixa usenokuyalela kuphela uMcDonald's kwindlela ezindleleni ngaphambili, iMcDonald's sele ifikeleleka ngakumbi kunangaphambili. Unoku-odola ngokulula kwi-app kwaye ulinde ukuba ukutya kwakho kufike emnyango wakho. Ayothusi ke into yokuba ukukhutshwa kwe-McDonald's app kwaba lolunye lwezona mpu melelo zenziwe nguMcDonald's ukunyusa ukuthengisa. Ukusetyenziswa kweeselfowuni kuphela kunye neekhuphoni zikwancede ukukhulisa ukuthandwa kweapp kunye nokukhokelela kukonyuka kweshishini.

Inkohliso kaMcDonald

UMcDonald Ifoto nguScott Olson / Getty Izithombe

Elinye lamaqhinga amakhulu McDonald's Ukusisebenzisa kuthi sonke ngumnqweno wokulangazelela. Ilifa likaMcDonald kukwakha ubudlelwane bemvakalelo kunye nabaxumi bayo. Nditsho nakwinkqutyana yokutya okukhawulezayo- 'Ndiyilovin' '- kuyacaca ukuba uMcDonald's unendlela yokutsala iintliziyo zethu.

enkulu kwaye emnandi mcdonald's

Ukususela ekuqaleni, uMcDonald wayefuna ukugxila kusapho kunye nentengiso esetyenzisiweyo eyangena kubo bonke ubomi bomntu, ukuqala ebuntwaneni, ukuqhubekeka ebudaleni, emva koko kubuzali. Kwangoko ngo-1967, uMickey D wasebenzisa i-2.3 yezigidi zeedola kwintengiso- into eyayingazange ibekho ngaphambili ngokudityaniswa kokutya okukhawulezayo ngelo xesha, ngokwe Inzuzo isebenza .

Ukuyilwa kobuhlobo bosapho Ukutya okuNwabileyo Ngasekupheleni kweminyaka yoo-1970 kwaba lishishini eliyimpumelelo ngokwendalo- kunye nembonakalo yenkcubeko ebonakalise ukuba inayo ukuhlala amandla . UMcDonald's akathengisi ukutya kuphela; ithengisa imihla yokuzalwa kunye nezinto zokudlala. Ithengisa iinkumbulo. Okanye ke yile nto uMcDonald akuqhatha ukuba uyikholelwe.

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